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Add Bloodwork to Your Practice to Boost Results and Revenue

Incorporate bloodwork as a tool to enhance client buy-in, drive results, and elevate your practice

Most coaches know bloodwork matters. Very few know how to make it a revenue-generating, client-retaining part of their business without turning into a lab technician.

In this session, Dan Garner (co-founder of Vitality Blueprint, published scientist, and the guy behind blood-based protocols for Super Bowl champions, UFC title holders, and Marvel actors) breaks down exactly how to integrate lab interpretation into your coaching practice, even if you've never read a blood panel in your life.

You'll learn how to use objective markers to remove guesswork from programming, how to position a lab-based offer that clients actually want to buy, and how to turn a single blood draw into six months of programming, a retest that doubles as your best marketing material, and a client retention mechanism that runs on data instead of motivation.

Dan will walk through the theory of constraints as it applies to physiology (the same framework that powers Vitality's Key Constraint engine), show you how one biomarker lever can replace ten scattered supplement recommendations, and give you the exact talk tracks he's used for over a decade to convert "why would I do bloodwork?" into "when can I start?"

Whether you're training athletes, executives, or general population clients, this session gives you the framework to add a premium, science-backed service layer to your existing Everfit practice.

Learning Objectives:

  1. Identify the single biggest constraint in a client's physiology using the theory of constraints framework, so you can replace scattered recommendations with one high-ROI protocol that actually moves the needle.

  2. Communicate lab results in language clients care about by connecting biomarkers to lived experiences (energy, sleep, recovery, body composition) instead of rattling off marker names and reference ranges.

  3. Position a bloodwork-based coaching offer that sells itself using Dan's PACE objection-handling system and the "cost of drift" reframe, so you're helping people say yes to results rather than pressuring them into a lab requisition

  4. Build a retest cycle that drives retention and generates proof by structuring 90-day performance cycles that keep clients engaged, produce before-and-after data for case studies, and create marketing material that sells without you having to pitch.

Put your learning into practice

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