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What’s Working Now in Gym Marketing

5 Strategies to Get More Leads & Clients in 2026.

You know you’re great at what you do, but sometimes you feel like your community’s best-kept secret. If you want a thriving fitness business in 2026, word of mouth isn’t enough. In this free webinar, Mark Fisher from Business for Unicorns will break down the 5 most effective marketing strategies working right now to attract more leads, sign more clients, and grow your impact without selling your soul or spamming your feed.

Learning objectives:

  1. Identify how to evolve their web presence to stay visible and competitive in an AI-driven search landscape

  2. Recognise and activate the most underutilised marketing asset in their current fitness business

  3. Evaluate changes to paid advertising performance and apply strategies to improve results

  4. Implement a referral system that generates proactive, consistent referrals rather than relying on word of mouth

  5. Design joint ventures that actually work by avoiding the most common pitfalls

Put your learning into practice

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