Charging More Isn't Taking More: Pricing for Coaches Who Hate Selling
Why underpricing is costing your clients more than it's costing you - and how to fix it without ever feeling like a salesperson.
Curriculum
Lessons
Resources
About this course
Most coaches don't undercharge because they can't do the math. They undercharge because asking to be paid properly feels like taking advantage of people they genuinely want to help.
Chris Kakouras spent years coaching 120 clients at $100 a month - working constantly, caring deeply, and, by his own account, doing some of the worst coaching of his career. In this session he makes the case that charging properly isn't greed; it's the only way to deliver work worth paying for.
You'll get a framework for setting your number, a straight answer to the "selling feels slimy" problem, and the "Two Doors" method he used to change his prices without putting a single existing client in a corner.
Put your learning into practice
About instructor
Chris helps fitness professionals build the mindset and leadership to scale without hitting the ceiling of their own personal capacity.
- NSCA-CSCS, Functional Medicine Practitioner
- NCI Certified Nutritionist
- IFBB PRO Athlete
Curriculum
Lessons
Resources
About this course
Most coaches don't undercharge because they can't do the math. They undercharge because asking to be paid properly feels like taking advantage of people they genuinely want to help.
Chris Kakouras spent years coaching 120 clients at $100 a month - working constantly, caring deeply, and, by his own account, doing some of the worst coaching of his career. In this session he makes the case that charging properly isn't greed; it's the only way to deliver work worth paying for.
You'll get a framework for setting your number, a straight answer to the "selling feels slimy" problem, and the "Two Doors" method he used to change his prices without putting a single existing client in a corner.
Put your learning into practice
About instructor
Chris helps fitness professionals build the mindset and leadership to scale without hitting the ceiling of their own personal capacity.
- NSCA-CSCS, Functional Medicine Practitioner
- NCI Certified Nutritionist
- IFBB PRO Athlete
About this course
Most coaches don't undercharge because they can't do the math. They undercharge because asking to be paid properly feels like taking advantage of people they genuinely want to help.
Chris Kakouras spent years coaching 120 clients at $100 a month - working constantly, caring deeply, and, by his own account, doing some of the worst coaching of his career. In this session he makes the case that charging properly isn't greed; it's the only way to deliver work worth paying for.
You'll get a framework for setting your number, a straight answer to the "selling feels slimy" problem, and the "Two Doors" method he used to change his prices without putting a single existing client in a corner.